Yukatel is a major European distributor of mobile devices, IT products and consumer electronics.
At ITC Malta 2026, Gianluca Oreste explains why success is not only about closing an immediate deal. For Yukatel, meeting partners face to face, developing new contacts and keeping established relationships warm are all important parts of doing business.
He also reflects on the balance between ITC Malta's professional daytime programme and the more relaxed conversations that continue outside the exhibition.
Success for us at ITC Malta is seeing our partners face to face, having good conversations and keeping those relationships warm. Maybe we make a deal there and then, maybe we don't, but the relationship still matters. ITC delivers what it promises by giving us the opportunity to meet partners face to face.
Gianluca Oreste, Sales
YukatelYukatel is one of Europe's leading distributors of mobile devices and consumer electronics. Founded in 1995, the company operates in more than 50 countries.
Its portfolio includes smartphones, IT products, gaming technology, home appliances, accessories and smart lifestyle solutions. Yukatel supports its business partners through market expertise, dependable logistics and personal service.